Standalone Platform Strategy for Homepage.dev

interface SatelliteApproach {
  authentication: "shared-multi-tenant-system"
  userBase: "subset-of-do.dev-users"
  billing: "unified-across-all-properties"
  infrastructure: "shared-convex-deployments"
  
  constraints: {
    growthCeiling: "limited-by-parent-platform"
    pricing: "constrained-by-do.dev-tiers"
    features: "must-align-with-overall-strategy"
    positioning: "secondary-product"
  }
  
  benefits: {
    development: "faster-initial-setup"
    maintenance: "shared-infrastructure-costs"
    crossSelling: "user-overlap-opportunities"
  }
}

interface StandaloneApproach {
  authentication: "dedicated-clerk-instance"
  userBase: "independent-user-acquisition"
  billing: "separate-revenue-streams"
  infrastructure: "purpose-built-convex-projects"
  
  advantages: {
    growthPotential: "unlimited-scaling"
    pricing: "optimized-for-productivity-market"
    features: "homepage-specific-innovation"
    positioning: "primary-platform"
  }
  
  investments: {
    development: "higher-initial-setup-cost"
    maintenance: "independent-infrastructure"
    team: "dedicated-product-focus"
  }
}

// Satellite growth model
const maxUsers = doDevUsers.filter(user => needsHomepage) // Limited subset
const pricing = doDevPricing.filter(tier => fits) // Constrained options

// Standalone growth model  
const maxUsers = globalProductivityUsers // $5.2B market
const pricing = optimizedForHomepageUsers // Custom tiers
const enterprise = dedicatedEnterpriseFeatures // No constraints

Enterprise Credibility:
  - "Best-in-class homepage platform" vs "do.dev feature"
  - Dedicated security compliance (SOC2, GDPR)
  - Specialized customer success team
  - Platform-specific SLAs and support
  - Independent roadmap and development focus

Optimized Pricing Strategy:
  Free Tier: 3 homepages, 10 modules, 1GB storage
  Pro Tier: $4.99/month - individual power users
  Team Tier: $9.99/user/month - small teams (sweet spot)
  Enterprise: Custom pricing - large organizations
  
Revenue Streams:
  - Subscription tiers (70% of revenue)
  - Module marketplace (20% of revenue) 
  - Enterprise services (10% of revenue)

// Standalone technical advantages
interface StandaloneTechStack {
  // Optimized for real-time collaboration
  database: "convex-real-time-subscriptions"
  sync: "sub-100ms-global-latency"
  modules: "sandboxed-execution-environment"
  
  // Homepage-specific optimizations
  caching: "module-aware-cdn-strategy"
  scaling: "collaborative-workload-patterns"
  security: "module-marketplace-isolation"
  
  // No legacy constraints
  architecture: "greenfield-modern-stack"
  decisions: "homepage-first-optimization"
}

Individual Tools:
  - Start.me: Limited customization, no real-time
  - Momentum: Beautiful but basic, no collaboration
  - Bookmark Ninja: Bookmarks only, no platform

Team Platforms:
  - Notion: General-purpose, not browser-native
  - Obsidian: Knowledge management focus
  - Slack: Communication-centric

Homepage.dev Position:
  - Browser-native productivity platform
  - Real-time collaboration built-in
  - Module marketplace for extensibility
  - Team workspaces with enterprise features

interface StandaloneRevenue {
  // Primary revenue (80%)
  subscriptions: {
    individualPro: "$4.99/month × 25K users = $1.5M ARR"
    teamTier: "$9.99/user/month × 5K users = $600K ARR" 
    enterprise: "Custom pricing × 50 orgs = $2M ARR"
  }
  
  // Platform revenue (20%)
  marketplace: {
    moduleRevenue: "30% of $1M developer revenue = $300K"
    premiumModules: "Featured placement and tools"
    enterpriseModules: "Higher revenue share deals"
  }
  
  // Total Year 2: $4.4M ARR vs $1M as satellite
}

Week 1-2: Authentication Independence
  - Create dedicated Clerk instance
  - Set up homepage-specific user models
  - Independent organization management
  
Week 3-4: Infrastructure Setup  
  - Three-project Convex architecture
  - Purpose-built real-time schemas
  - Module marketplace foundation

Week 5-12: Platform Features
  - Real-time collaboration engine
  - Module SDK and marketplace
  - Team workspace functionality
  
Week 13-16: Enterprise Readiness
  - SSO and compliance features
  - Advanced security and audit logs
  - Dedicated customer success

Week 17-20: Go-to-Market
  - Separate marketing and positioning
  - Independent customer acquisition
  - Enterprise sales program
  - Developer relations program

interface MigrationStrategy {
  // Keep valuable assets
  preserve: {
    uiComponents: "@workspace/ui package"
    designSystem: "tailwind + shadcn patterns" 
    buildTools: "turborepo + turbopack setup"
    domain: "homepage.dev branding"
  }
  
  // Replace with standalone
  replace: {
    auth: "multi-tenant → standalone Clerk"
    database: "none → dedicated Convex projects"
    infrastructure: "simple hosting → platform deployment"
    positioning: "landing page → full platform"
  }
}

Month 3:
  - 1K+ independent user registrations
  - 0% user overlap with do.dev (proving separate market)
  - 50+ team workspace creations
  
Month 6:
  - 10K+ platform users
  - $50K+ MRR from homepage-specific tiers
  - 25+ enterprise prospects in pipeline
  
Month 12:
  - 100K+ users (10x larger than potential do.dev subset)
  - $500K+ MRR with platform-optimized pricing
  - 100+ modules in marketplace
  - 5+ enterprise customers paying $50K+/year

Risk: Higher Development Cost
Mitigation: 
  - Phase development to validate market demand
  - Focus on team tier for faster revenue
  - Leverage existing UI components and patterns

Risk: Marketing Isolation  
Mitigation:
  - Clear positioning as "brother platform" to do.dev
  - Cross-promotion where beneficial
  - Independent brand building in productivity space

Risk: Infrastructure Complexity
Mitigation:
  - Use proven technologies (Clerk, Convex)
  - Gradual scaling with monitoring
  - Shared learnings from do.dev operations