Product Requirements Document (PRD): Homepage.dev

Version: 2.0 - Standalone Platform Strategy
Date: January 2025
Status: Updated for Independence
Owner: Homepage.dev Engineering Team
Classification: CONFIDENTIAL - Not to be shared without permission

🚨 MAJOR UPDATE: This PRD has been updated to reflect Homepage.dev's standalone platform strategy, operating independently from do.dev with dedicated Clerk authentication, separate billing, and purpose-built infrastructure.

Table of Contents

1. Executive Summary
2. Problem Statement and Market Opportunity
3. Target Audience and User Personas
4. Core Features and Functionality
5. Technical Architecture
6. Module System Design
7. Data Models and Schema
8. Security and Privacy
9. Success Metrics and KPIs
10. Implementation Phases
11. Monetization Strategy
12. Competitive Analysis
13. Risk Assessment
14. Open Questions

Executive Summary

Homepage.dev is a revolutionary customizable homepage platform that transforms how individuals and teams interact with their browsers and mobile devices. Operating as a standalone independent platform, it provides a modular, extensible, and real-time synchronized homepage experience that goes far beyond traditional browser start pages.

Vision

To become the definitive homepage platform for power users, teams, and organizations by providing an infinitely customizable, real-time synchronized, and collaborative homepage experience across all devices.

Key Differentiators

1. Modular App Architecture: Extensible platform with an app marketplace for third-party developers
2. Real-Time Synchronization: Instant updates across all devices using Convex subscriptions
3. Team Collaboration: Share homepage sections and collaborate in real-time
4. Enhanced Bookmark Management: Building on Bookmark Ninja's proven features with significant enhancements
5. Developer-First Platform: Comprehensive SDK with TypeScript support for easy extension development
6. Enterprise-Ready: Standalone platform with dedicated organization management and enterprise features

Target Market

The global productivity tools market is projected to reach $102.8B by 2027, with browser-based tools representing a significant segment. Homepage.dev targets the intersection of personal productivity, team collaboration, and developer ecosystems.

Problem Statement and Market Opportunity

Problems Addressed

1. Static Browser Homepages

   • Default browser homepages offer minimal customization
   • No synchronization between devices
   • Limited to basic bookmarks and search

2. Fragmented Productivity Tools

   • Users juggle multiple tools and tabs
   • No unified dashboard for daily workflows
   • Context switching reduces productivity

3. Poor Team Collaboration

   • No way to share browser configurations with teams
   • Onboarding new team members requires manual setup
   • No real-time collaboration on shared resources

4. Limited Extensibility

   • Existing solutions are closed ecosystems
   • No marketplace for custom modules
   • Developers cannot extend functionality

5. Mobile-Desktop Disconnect

   • Different experiences on mobile vs desktop
   • No synchronization of preferences
   • Limited mobile functionality

Market Opportunity

• Total Addressable Market (TAM): $5.2B (browser productivity tools segment)
• Serviceable Addressable Market (SAM): $1.3B (power users and teams)
• Serviceable Obtainable Market (SOM): $130M (5-year projection)

Growth Drivers:

• Remote work acceleration (40% of workforce)
• Increasing browser-based workflows
• Rising demand for customizable productivity tools
• Developer ecosystem growth

Target Audience and User Personas

Primary Personas

1. Power User (Sarah)

• Role: Product Manager at a tech company
• Age: 28-35
• Technical Skills: Medium to High
• Device Usage: Desktop (70%), Mobile (30%)
• Needs:
  • Organized bookmark management
  • Quick access to frequently used tools
  • Real-time sync between devices
  • Customizable dashboard
• Pain Points:
  • Too many bookmarks to manage
  • Different setups on different devices
  • Time wasted finding resources
• Goals:
  • Increase daily productivity
  • Streamline workflows
  • Access everything from one place

2. Team Lead (Marcus)

• Role: Engineering Manager
• Age: 32-42
• Team Size: 5-15 people
• Technical Skills: High
• Needs:
  • Share resources with team
  • Onboard new members quickly
  • Team-wide dashboard
  • Collaborative tools
• Pain Points:
  • Manual sharing of bookmarks
  • No unified team resources
  • Difficult onboarding process
• Goals:
  • Improve team efficiency
  • Standardize team tools
  • Reduce onboarding time

3. Developer (Alex)

• Role: Full-stack Developer
• Age: 24-35
• Technical Skills: Very High
• Needs:
  • Extensible platform
  • API documentation
  • Custom module development
  • Revenue opportunities
• Pain Points:
  • Limited customization options
  • No way to build custom tools
  • Closed ecosystems
• Goals:
  • Build custom modules
  • Monetize developments
  • Contribute to ecosystem

4. Enterprise Admin (Patricia)

• Role: IT Administrator
• Company Size: 500+ employees
• Technical Skills: High
• Needs:
  • Organization-wide deployment
  • Security and compliance
  • User management
  • Analytics and monitoring
• Pain Points:
  • No enterprise homepage solution
  • Security concerns
  • Lack of central control
• Goals:
  • Standardize employee homepages
  • Ensure security compliance
  • Monitor usage and adoption

Secondary Personas

• Freelancer: Needs project-specific dashboards
• Student: Wants educational resource organization
• Small Business Owner: Requires business tool integration

Core Features and Functionality

Phase 1: Foundation Features

1. Enhanced Bookmark Management

Building on Bookmark Ninja's proven features:

• Smart Collections: AI-powered bookmark organization
• Visual Bookmarks: Favicon and screenshot previews
• Dead Link Detection: Automatic broken link identification
• Duplicate Management: Smart duplicate detection and merging
• Import/Export: Support all major browser formats
• Tagging System: Multi-tag support with smart suggestions
• Search: Full-text search including page content

2. Modular Grid System

• Drag-and-Drop Layout: Intuitive grid-based customization
• Responsive Design: Automatic adaptation to screen sizes
• Module Sizing: Flexible sizing options (1x1 to 4x4)
• Layout Templates: Pre-designed layouts for quick start
• Multiple Pages: Create multiple homepage configurations

3. Real-Time Synchronization

• Instant Sync: < 100ms latency using Convex
• Conflict Resolution: Automatic merge with manual override
• Offline Support: Full functionality with sync on reconnect
• Selective Sync: Choose what to sync across devices
• Version History: Roll back to previous configurations

Phase 2: Extensibility Features

4. Core App Modules

Bookmarks Module (Enhanced):

• Visual bookmark cards
• Folder organization
• Quick add via extension
• Bulk operations
• Import from 15+ sources

Chat Module:

• Team chat integration
• Direct messages
• File sharing
• Notification center
• Integration with Slack/Discord

File Sharing Module:

• Drag-and-drop upload
• Temporary sharing links
• Team file repositories
• Version control
• 10GB storage per user

Stock Market Module:

• Real-time quotes
• Watchlists
• Mini charts
• News integration
• Multiple exchanges

Quick Links Module:

• Frequently accessed sites
• Auto-detection of usage
• Custom icons
• Keyboard shortcuts

Search Module:

• Multi-engine search
• Search history
• Custom search engines
• Quick suggestions

5. App Marketplace

• Browse Apps: Categorized app discovery
• Ratings & Reviews: Community feedback
• Installation: One-click install
• Permissions: Clear permission requirements
• Updates: Automatic app updates
• Revenue Sharing: 70/30 split with developers

6. Developer SDK

• TypeScript Support: Full type definitions
• Module Templates: Starter templates for common use cases
• Local Development: Hot reload development server
• Testing Framework: Unit and integration testing tools
• Documentation: Comprehensive guides and API reference
• CLI Tools: Scaffolding and deployment tools

Phase 3: Team Collaboration Features

7. Team Workspaces

• Shared Modules: Team-wide module sharing
• Permissions: Granular access control
• Team Templates: Standardized team layouts
• Activity Feed: See team member updates
• Collaborative Editing: Real-time co-editing

8. Organization Management

• User Management: Add/remove team members
• Role-Based Access: Admin, editor, viewer roles
• Audit Logs: Track all activities
• Compliance Tools: GDPR, SOC2 compliance
• SSO Integration: SAML, OAuth support

Phase 4: Advanced Features

9. AI-Powered Features

• Smart Suggestions: AI-recommended modules
• Auto-Organization: Intelligent bookmark categorization
• Predictive Search: Anticipate user needs
• Usage Analytics: Personal productivity insights

10. Mobile Applications

• Progressive Web App: Full mobile experience
• Native Apps: iOS and Android applications
• Mobile-Specific Modules: Location-based, camera integration
• Gesture Support: Swipe navigation

11. Enterprise Features

• Deployment Options: Cloud or on-premise
• Advanced Security: E2E encryption, MFA
• Custom Branding: White-label options
• API Access: RESTful and GraphQL APIs
• Analytics Dashboard: Usage and adoption metrics

Technical Architecture

Overview

Homepage.dev employs a standalone three-project Convex architecture purpose-built for real-time collaboration and maximum scalability, operating independently from other do.dev properties.

📖 For detailed technical specifications, see ARCHITECTURE.md

Standalone Multi-Project Convex Architecture

┌─────────────────────────────────────────────────────────────────┐
│              Homepage.dev Standalone Architecture                │
├─────────────────────────────────────────────────────────────────┤
│  Homepage Auth Project (NEW - Standalone)                        │
│  ├─ Independent Clerk authentication integration                  │
│  ├─ Dedicated user and organization management                   │
│  ├─ Homepage-specific roles and permissions                      │
│  └─ Standalone billing and subscription management               │
├─────────────────────────────────────────────────────────────────┤
│  Homepage Core Project (NEW - Real-time Engine)                  │
│  ├─ Real-time homepage configurations                            │
│  ├─ Collaborative editing and presence                           │
│  ├─ Module instance management                                   │
│  ├─ Team workspace coordination                                  │
│  └─ Performance analytics and monitoring                         │
├─────────────────────────────────────────────────────────────────┤
│  Homepage Marketplace Project (NEW - Extensibility)              │
│  ├─ Module registry and metadata                                 │
│  ├─ Developer SDK and tooling                                    │
│  ├─ Third-party module marketplace                               │
│  ├─ Revenue and analytics tracking                               │
│  └─ Module review and approval system                            │
└─────────────────────────────────────────────────────────────────┘

Technology Stack

• Frontend: Next.js 15 with TypeScript
• Styling: Tailwind CSS v4
• UI Components: Extended @workspace/ui package
• State Management: Convex real-time subscriptions
• Backend: Convex for real-time data
• Authentication: Standalone Clerk instance with dedicated user management
• File Storage: AWS S3 for user uploads
• CDN: CloudFlare for global distribution
• Monitoring: PostHog and custom analytics

Performance Requirements

• Page Load: < 1 second (LCP)
• Module Load: < 500ms per module
• Sync Latency: < 100ms
• API Response: < 200ms p95
• Uptime: 99.9% SLA

Scalability Targets

• Users: 1M+ concurrent users
• Modules: 100+ per homepage
• Storage: 10GB per user
• Bandwidth: 100TB/month
• Requests: 1B+ API calls/month

Module System Design

📖 For complete module development guide, see MODULE_SDK.md

Module Interface

interface HomepageModule {
  // Metadata
  id: string
  version: string
  metadata: ModuleMetadata
  
  // Component
  component: React.ComponentType<ModuleProps>
  
  // Configuration
  configSchema: JSONSchema
  defaultConfig: Record<string, any>
  
  // Permissions
  permissions: ModulePermissions
  
  // Data handlers
  dataHandlers: {
    onInstall?: (context: ModuleContext) => Promise<void>
    onUninstall?: (context: ModuleContext) => Promise<void>
    onConfigUpdate?: (config: any) => Promise<void>
    getData?: () => Promise<any>
    onAction?: (action: string, payload: any) => Promise<any>
  }
  
  // Lifecycle
  lifecycle: {
    beforeMount?: () => void
    afterMount?: () => void
    beforeUnmount?: () => void
    onError?: (error: Error) => void
  }
}

interface ModuleMetadata {
  name: string
  description: string
  author: {
    name: string
    email?: string
    website?: string
  }
  category: ModuleCategory
  tags: string[]
  icon: string
  screenshots: string[]
  
  // Display
  defaultSize: { width: number; height: number }
  minSize: { width: number; height: number }
  maxSize: { width: number; height: number }
  resizable: boolean
  
  // Behavior
  refreshInterval?: number
  singleton?: boolean
  requiresAuth?: boolean
}

interface ModulePermissions {
  required: Permission[]
  optional: Permission[]
  
  // Specific permissions
  network?: {
    domains: string[]
    methods: ('GET' | 'POST' | 'PUT' | 'DELETE')[]
  }
  storage?: {
    quota: number // in MB
    types: ('local' | 'session' | 'indexed')[]
  }
  notifications?: boolean
  geolocation?: boolean
  camera?: boolean
  microphone?: boolean
}

Security Model

Module Sandboxing

• Iframe Isolation: Each third-party module runs in sandboxed iframe
• Content Security Policy: Strict CSP for each module
• API Gateway: All external calls go through proxy
• Resource Limits: CPU, memory, and network throttling

Permission System

interface SecurityPolicy {
  // Module execution
  sandbox: {
    allowScripts: boolean
    allowSameOrigin: boolean
    allowForms: boolean
    allowModals: boolean
    allowPopups: boolean
  }
  
  // Data access
  dataAccess: {
    userData: 'none' | 'read' | 'write'
    teamData: 'none' | 'read' | 'write'
    localStorage: boolean
    cookies: boolean
  }
  
  // Network
  network: {
    allowedDomains: string[]
    blockedDomains: string[]
    maxRequestsPerMinute: number
  }
  
  // Resources
  resources: {
    maxMemoryMB: number
    maxCPUPercent: number
    maxStorageMB: number
  }
}

Module Development Workflow

1. Development:

   # Initialize new module
   npx @homepage/cli create my-module
   
   # Start development server
   npm run dev
   
   # Run tests
   npm test

2. Testing:

   • Local testing environment
   • Automated security scanning
   • Performance profiling
   • Accessibility checks

3. Publishing:

   # Build module
   npm run build
   
   # Submit for review
   npx @homepage/cli submit

4. Review Process:

   • Automated code scanning
   • Manual security review
   • Performance testing
   • UI/UX review

5. Distribution:

   • CDN deployment
   • Version management
   • Automatic updates
   • Rollback capability

Data Models and Schema

User Configuration

// Convex schema
export const homepageConfigs = defineTable({
  userId: v.id("users"),
  name: v.string(),
  isDefault: v.boolean(),
  isActive: v.boolean(),
  
  // Layout
  layout: v.object({
    type: v.union(v.literal("grid"), v.literal("flex"), v.literal("masonry")),
    columns: v.number(),
    gap: v.number(),
    padding: v.object({
      top: v.number(),
      right: v.number(),
      bottom: v.number(),
      left: v.number(),
    }),
  }),
  
  // Theme
  theme: v.object({
    mode: v.union(v.literal("light"), v.literal("dark"), v.literal("auto")),
    primaryColor: v.string(),
    accentColor: v.string(),
    customCSS: v.optional(v.string()),
  }),
  
  // Modules
  modules: v.array(v.object({
    id: v.string(),
    moduleId: v.string(),
    position: v.object({
      x: v.number(),
      y: v.number(),
      w: v.number(),
      h: v.number(),
    }),
    config: v.any(),
    visibility: v.union(
      v.literal("private"),
      v.literal("team"),
      v.literal("public")
    ),
  })),
  
  // Sharing
  sharedWith: v.array(v.object({
    type: v.union(v.literal("user"), v.literal("team"), v.literal("organization")),
    id: v.string(),
    permissions: v.array(v.string()),
  })),
  
  // Metadata
  createdAt: v.number(),
  updatedAt: v.number(),
  lastAccessedAt: v.number(),
  version: v.number(),
})
  .index("by_user", ["userId"])
  .index("by_user_default", ["userId", "isDefault"])
  .index("by_user_active", ["userId", "isActive"])

App Registry

export const appModules = defineTable({
  // Identity
  id: v.string(),
  slug: v.string(),
  publisherId: v.union(v.id("users"), v.id("organizations")),
  
  // Metadata
  name: v.string(),
  description: v.string(),
  category: v.string(),
  tags: v.array(v.string()),
  icon: v.string(),
  screenshots: v.array(v.string()),
  
  // Version
  version: v.string(),
  changelog: v.string(),
  
  // Source
  source: v.object({
    type: v.union(
      v.literal("built-in"),
      v.literal("verified"),
      v.literal("community")
    ),
    bundleUrl: v.string(),
    integrity: v.string(),
    repositoryUrl: v.optional(v.string()),
  }),
  
  // Configuration
  configSchema: v.any(), // JSON Schema
  defaultConfig: v.any(),
  
  // Requirements
  permissions: v.array(v.string()),
  dependencies: v.array(v.string()),
  
  // Marketplace
  pricing: v.object({
    model: v.union(v.literal("free"), v.literal("paid"), v.literal("freemium")),
    price: v.optional(v.number()),
    currency: v.optional(v.string()),
    trialDays: v.optional(v.number()),
  }),
  
  // Stats
  installs: v.number(),
  activeInstalls: v.number(),
  rating: v.number(),
  reviewCount: v.number(),
  
  // Status
  status: v.union(
    v.literal("draft"),
    v.literal("review"),
    v.literal("approved"),
    v.literal("rejected"),
    v.literal("suspended")
  ),
  
  // Timestamps
  createdAt: v.number(),
  updatedAt: v.number(),
  publishedAt: v.optional(v.number()),
})
  .index("by_slug", ["slug"])
  .index("by_publisher", ["publisherId"])
  .index("by_category", ["category"])
  .index("by_status", ["status"])
  .searchIndex("search_apps", {
    searchField: "name",
    filterFields: ["category", "status", "tags"],
  })

Team Workspaces

export const teamWorkspaces = defineTable({
  organizationId: v.id("organizations"),
  name: v.string(),
  description: v.optional(v.string()),
  
  // Configuration
  config: v.id("homepageConfigs"),
  enforceConfig: v.boolean(), // Force for all members
  
  // Permissions
  permissions: v.object({
    allowCustomization: v.boolean(),
    allowModuleInstall: v.boolean(),
    approvedModules: v.array(v.string()),
    blockedModules: v.array(v.string()),
  }),
  
  // Sharing
  sharedModules: v.array(v.object({
    moduleId: v.string(),
    config: v.any(),
    permissions: v.array(v.string()),
  })),
  
  // Members
  memberDefaults: v.object({
    layout: v.any(),
    theme: v.any(),
    modules: v.array(v.any()),
  }),
  
  // Metadata
  createdBy: v.id("users"),
  createdAt: v.number(),
  updatedAt: v.number(),
})
  .index("by_organization", ["organizationId"])

Security and Privacy

Security Architecture

1. Authentication & Authorization

• Multi-Factor Authentication: TOTP, SMS, hardware keys
• Session Management: Secure, httpOnly, sameSite cookies
• OAuth Integration: Google, GitHub, Microsoft
• Role-Based Access Control: Granular permissions
• API Key Management: Scoped keys for developers

2. Data Protection

• Encryption at Rest: AES-256 for all user data
• Encryption in Transit: TLS 1.3 minimum
• Key Management: AWS KMS with rotation
• Data Isolation: Tenant isolation at database level
• Backup Strategy: Daily backups with 30-day retention

3. Module Security

• Code Signing: All modules must be signed
• Sandboxing: Iframe with restrictive CSP
• Permission Model: Explicit user consent
• Resource Limits: CPU, memory, network quotas
• Security Scanning: Automated vulnerability detection

4. Privacy Compliance

• GDPR Compliance: Right to access, delete, portability
• CCPA Compliance: California privacy rights
• Data Minimization: Collect only necessary data
• Consent Management: Granular consent options
• Data Retention: Automatic deletion policies

Security Monitoring

interface SecurityMonitoring {
  // Real-time monitoring
  threats: {
    suspiciousActivity: ThreatDetection
    bruteForceDetection: RateLimiting
    anomalyDetection: MLBasedDetection
  }
  
  // Audit logging
  audit: {
    userActions: AuditLog
    adminActions: AuditLog
    dataAccess: AuditLog
    configChanges: AuditLog
  }
  
  // Compliance
  compliance: {
    gdprReports: AutomatedReporting
    ccpaReports: AutomatedReporting
    socReports: AutomatedReporting
  }
  
  // Incident response
  incident: {
    detection: AutomatedDetection
    response: PlaybookExecution
    notification: StakeholderAlerts
    postmortem: ReportGeneration
  }
}

Success Metrics and KPIs

User Acquisition

• Month 1: 1,000 active users
• Month 6: 25,000 active users
• Year 1: 100,000 active users
• Year 2: 500,000 active users

Engagement Metrics

• Daily Active Users (DAU): 60% of MAU
• Session Duration: Average 15 minutes
• Modules per User: Average 8 modules
• Return Rate: 80% weekly return

Platform Metrics

• App Marketplace:
  • 100 apps by Month 6
  • 500 apps by Year 1
  • 2,000 apps by Year 2
• Developer Adoption:
  • 500 developers by Month 6
  • 2,500 developers by Year 1
• API Usage:
  • 10M calls/month by Month 6
  • 100M calls/month by Year 1

Business Metrics

• Revenue:
  • Month 6: $50K MRR
  • Year 1: $200K MRR
  • Year 2: $1M MRR
• Customer Acquisition Cost: < $50
• Lifetime Value: > $500
• Churn Rate: < 5% monthly

Technical Metrics

• Performance:
  • Page Load: < 1s (p95)
  • API Response: < 200ms (p95)
  • Sync Latency: < 100ms (p95)
• Reliability:
  • Uptime: 99.9%
  • Error Rate: < 0.1%
• Scale:
  • Concurrent Users: 100K+
  • Requests/second: 10K+

Implementation Phases

UPDATED TIMELINE: Realistic 20-week development schedule for production-ready platform

📖 For detailed implementation plans:

• Implementation Checklist - Phase-by-phase task breakdown
• Real-time Implementation Plan - Technical implementation details

Phase 1: Foundation & Real-time Infrastructure (Weeks 1-4)

Week 1-2: Standalone Platform Setup

• Create independent Clerk authentication instance
• Initialize three Convex projects (Auth, Core, Marketplace)
• Set up cross-project authentication flow
• Create independent user and organization models
• Build basic module loading framework

Week 3-4: Real-time Collaboration Foundation

• Implement collaborative grid system with real-time sync
• Build optimistic update system with conflict resolution
• Create user presence and cursor tracking
• Develop cross-device synchronization
• Establish module communication architecture

Deliverables:

• Standalone authentication working
• Real-time collaborative grid system
• Basic module framework
• Cross-device sync validation

Phase 2: Core Module Ecosystem (Weeks 5-10)

Week 5-6: Essential Productivity Modules

• Enhanced Bookmarks module with import/export
• Real-time Chat module with team integration
• Quick Links module with usage analytics
• Search module with multi-engine support

Week 7-8: Data & External Integration Modules

• Stock Ticker with live market data
• Weather module with location services
• News aggregation module
• File sharing module with team features

Week 9-10: Advanced Productivity Features

• Tasks/Todo module with collaboration
• Calendar integration module
• Notes module with real-time editing
• Timer/Pomodoro productivity tools

Deliverables:

• 10+ fully functional modules
• Module communication system
• Real-time data integration
• Team collaboration features

Phase 3: Platform & Developer SDK (Weeks 11-16)

Week 11-12: Module Marketplace Foundation

• Module discovery and browsing interface
• Installation/uninstallation tracking
• Rating and review system
• Developer revenue tracking

Week 13-14: Developer SDK v1.0

• Comprehensive TypeScript SDK
• Module development CLI and tooling
• Hot-reload development server
• Testing framework for modules

Week 15-16: Advanced Platform Features

• Module templates and composition system
• Automation and workflow capabilities
• AI integration framework
• Public homepage sharing

Deliverables:

• Working module marketplace
• Complete developer SDK
• Advanced platform features
• Developer documentation portal

Week 17-18: Enterprise Features & Team Workspaces

• Advanced team workspace management
• Enterprise SSO integration (SAML, OAuth)
• Audit logging and compliance tools
• Advanced permissions and role management
• Admin dashboard and analytics

Week 19-20: Production Launch & Optimization

• Performance optimization and load testing
• Security audit and penetration testing
• Production deployment and monitoring setup
• Launch preparation and go-to-market execution
• Post-launch monitoring and rapid iteration

Deliverables:

• Production-ready platform with enterprise features
• Comprehensive security and compliance
• Launch-ready with marketing materials
• Monitoring and analytics in place
• 20-week MVP to production milestone achieved

Monetization Strategy

Revenue Streams

1. Freemium Model

Free Tier:

• 3 homepage configurations
• 10 modules maximum
• Basic sync
• 1GB storage

Pro Tier ($4.99/month):

• Unlimited configurations
• Unlimited modules
• Priority sync
• 10GB storage
• Advanced modules
• No ads

Team Tier ($9.99/user/month):

• Everything in Pro
• Team workspaces
• Collaboration tools
• 25GB storage/user
• Priority support

Enterprise (Custom pricing):

• Everything in Team
• SSO integration
• Compliance tools
• SLA guarantee
• Dedicated support
• Custom modules

2. App Marketplace

• Revenue Share: 70% developer, 30% platform
• Promoted Listings: $99/month for featured placement
• Enterprise Apps: Higher revenue share for verified apps

3. Developer Services

• Premium SDK: $29/month for advanced tools
• Analytics: $49/month for detailed metrics
• Priority Review: $199 for expedited app review

4. Enterprise Services

• Custom Development: $150/hour
• Training: $2,000/day
• Support Contracts: $10K-100K/year

Pricing Psychology

• Anchor High: Enterprise pricing makes Team look affordable
• Feature Gating: Key features drive upgrades
• Usage-Based: Storage and sync limits encourage upgrades
• Annual Discounts: 20% off for annual plans

Revenue Projections

Year 1:

• Free Users: 90,000 (90%)
• Pro Users: 8,000 (8%) = $480K ARR
• Team Users: 2,000 (2%) = $240K ARR
• Marketplace: $180K
• Total: $900K ARR

Year 2:

• Free Users: 400,000 (80%)
• Pro Users: 75,000 (15%) = $4.5M ARR
• Team Users: 20,000 (4%) = $2.4M ARR
• Enterprise: 100 orgs = $2M ARR
• Marketplace: $1.5M
• Total: $10.4M ARR

Competitive Analysis

Direct Competitors

1. Browser Default Pages

Strengths:

• Pre-installed
• Fast loading
• Simple

Weaknesses:

• Limited customization
• No sync
• No extensions

Differentiation: Full customization, sync, extensibility

2. Bookmark Ninja ($1.99/month)

Strengths:

• Proven bookmark management
• Cross-browser support
• Affordable

Weaknesses:

• Limited to bookmarks
• No team features
• No extensibility

Differentiation: Full platform, not just bookmarks

3. Start.me (Free-$20/month)

Strengths:

• Widget system
• RSS feeds
• Customizable

Weaknesses:

• Dated interface
• Limited modules
• No marketplace

Differentiation: Modern UI, marketplace, real-time sync

4. Momentum ($3.33/month)

Strengths:

• Beautiful design
• Focus features
• Popular

Weaknesses:

• Limited customization
• No team features
• Closed ecosystem

Differentiation: Full customization, teams, extensible

Indirect Competitors

• Notion: All-in-one workspace
• Obsidian: Knowledge management
• Todoist: Task management

Competitive Advantages

1. Real-time Sync: Instant updates across devices
2. Extensibility: Open marketplace for developers
3. Team Features: Built for collaboration
4. Modern Stack: Latest technology for performance
5. do.dev Ecosystem: Integration with other tools

Risk Assessment

Technical Risks

High Impact, High Probability

1. Performance at Scale

   • Risk: Slow loading with many modules
   • Mitigation: Lazy loading, CDN, caching
   • Contingency: Module limits, performance tiers

2. Real-time Sync Complexity

   • Risk: Sync conflicts and data loss
   • Mitigation: Robust conflict resolution
   • Contingency: Manual conflict resolution

High Impact, Low Probability

3. Security Breach

   • Risk: Third-party module vulnerability
   • Mitigation: Sandboxing, security scanning
   • Contingency: Rapid response team

4. Platform Dependency

   • Risk: Convex service disruption
   • Mitigation: Multi-region deployment
   • Contingency: Fallback data layer

Business Risks

Market Risks

1. Slow Adoption

   • Risk: Users resist changing homepage
   • Mitigation: Strong onboarding, import tools
   • Contingency: Pivot to B2B focus

2. Developer Ecosystem

   • Risk: Insufficient module developers
   • Mitigation: Strong SDK, revenue share
   • Contingency: Build more first-party modules

Competitive Risks

3. Big Tech Entry

   • Risk: Google/Microsoft launch competitor
   • Mitigation: First-mover advantage, community
   • Contingency: Acquisition discussions

4. Feature Copying

   • Risk: Competitors copy key features
   • Mitigation: Rapid innovation, patents
   • Contingency: Focus on ecosystem

Mitigation Strategies

1. Technical Debt Management

   • Regular refactoring sprints
   • Automated testing coverage
   • Performance monitoring

2. Security-First Development

   • Security reviews for all features
   • Penetration testing quarterly
   • Bug bounty program

3. Community Building

   • Developer advocates
   • Open source contributions
   • Regular hackathons

4. Strategic Partnerships

   • Browser vendors
   • Productivity tool companies
   • Enterprise software vendors

Open Questions

Technical Questions

1. Module Communication: How should modules communicate with each other?
2. Offline Sync: What's the best strategy for offline conflict resolution?
3. Performance Budget: What's the maximum acceptable module overhead?
4. Mobile Strategy: Native apps or PWA-first approach?

Business Questions

1. Pricing Strategy: Should we offer a one-time purchase option?
2. Enterprise Focus: When to build dedicated enterprise features?
3. Geographic Expansion: Which markets to target after US?
4. Acquisition Strategy: Build or acquire initial modules?

Product Questions

1. Default Modules: Which modules should be pre-installed?
2. Onboarding Flow: How to convert browser homepage users?
3. Social Features: Should we add social/community features?
4. AI Integration: How deeply to integrate AI features?

Partnership Questions

1. Browser Integration: Partner with browser vendors?
2. Corporate Partnerships: Target specific enterprises?
3. Developer Relations: How to attract top developers?
4. Content Partnerships: News, weather, stock data sources?

Conclusion

Homepage.dev represents a significant opportunity to revolutionize how people interact with their browsers and organize their digital lives. By operating as a standalone platform with dedicated infrastructure and unlimited growth potential, we can create the definitive solution for browser productivity.

📖 For strategic rationale, see STANDALONE_STRATEGY.md

The phased implementation approach allows us to validate core assumptions early while building toward a comprehensive platform. With our purpose-built three-project Convex architecture and clear monetization strategy, Homepage.dev is positioned to capture significant market share in the growing productivity tools space.

Success will depend on executing the technical vision while building a vibrant developer ecosystem and maintaining a relentless focus on user experience and performance.

📖 Related Documentation:

• Development Tenets - Core principles guiding development
• Project Overview - Complete documentation hub

Document Status: This PRD is a living document and will be updated as we gather feedback and refine the product vision.

Next Steps:

1. Technical feasibility review
2. User research and validation
3. Prototype development
4. Stakeholder feedback

Contact: help@do.dev