do.dev Mission, Vision & Values
The foundation of everything we build.
Our Mission
Democratize developer infrastructure to create opportunities for all builders.
We exist to remove the barriers between ideas and impact. Every developer—regardless of resources, geography, or background—deserves access to world-class infrastructure. Our success is measured not just by revenue, but by the opportunities we create for others to succeed.
Our Vision
A world where any developer with a great idea can bring it to life without infrastructure being the limiting factor. Where the tools of the tech giants are available to the solo developer. Where success is determined by creativity and execution, not capital access.
Our Values
1. Builders First
We serve builders. Every decision starts with: "Does this help developers succeed?" If we have to choose between short-term revenue and developer success, we choose developers. Their success is our success.
2. Accessible by Design
World-class infrastructure shouldn't require world-class budgets. We design our products, pricing, and documentation to be accessible to developers at every stage—from students building their first project to enterprises scaling globally.
3. Honest Always
We say what we mean. Our documentation, marketing, support, and status pages all tell the truth—even when it's uncomfortable. We don't hide behind corporate speak or fine print.
4. Community Over Competition
We're part of the developer community, not above it. We contribute to open source. We share what we learn. We celebrate when developers succeed—even if they outgrow us. Rising tides lift all boats.
5. Sustainable Success
We build for the long term. Sustainable business practices, sustainable pricing, sustainable growth. We don't sacrifice tomorrow for today's numbers.
6. Shared Prosperity
When do.dev succeeds, everyone who contributed to that success should share in it—employees, contributors, partners. We reject the model where value flows only to shareholders.
How We Live These Values
For Our Customers (Developers)
- Sustainable Free Tier: A real free tier that enables real production use, not just testing
- No Bill Shock: Predictable pricing with spending limits and alerts
- Developer Success: Not just support—genuine investment in your success
- Honest Documentation: Clear, accurate docs that don't oversell
For Our Contributors
- Revenue Sharing: Contributors who improve our platform share in our success
- Recognition: Public acknowledgment of contributions
- Support: Resources to help contributors succeed
For Our Team
- Fair Compensation: Competitive wages plus equity for everyone
- Growth Investment: Learning budgets and career development
- Work-Life Balance: Sustainable pace, flexible arrangements
- Profit Sharing: Team shares in company success
For Our Partners
- Fair Terms: No predatory exclusivity or lock-in
- Revenue Sharing: Partners earn from successful referrals
- Transparency: Open roadmap and honest communication
For Society
- Developer Education: Supporting coding education in underserved communities
- Open Source: Contributing back to the ecosystem we depend on
- Environmental Responsibility: Commitment to sustainable infrastructure
Our Stakeholder Commitment
We recognize that do.dev exists within a web of relationships. Our decisions consider the impact on all stakeholders:
| Stakeholder | Our Commitment |
|---|---|
| Developers | Accessible tools, honest pricing, genuine support |
| Contributors | Fair compensation, recognition, shared success |
| Team | Living wages, equity, growth opportunities |
| Partners | Fair terms, transparency, mutual benefit |
| Community | Education, open source, knowledge sharing |
When stakeholder interests conflict, we seek solutions that create value for all rather than extracting value from some to benefit others.
What This Means in Practice
We Will:
- Maintain a sustainable free tier permanently
- Share revenue with contributors
- Price transparently with no hidden fees
- Contribute to open source
- Support developer education
- Make decisions that benefit all stakeholders
We Won't:
- Sacrifice developer success for short-term revenue
- Use dark patterns or manipulative pricing
- Abandon our free tier users
- Prioritize shareholders over other stakeholders
- Make promises we can't keep
Measuring Our Success
Beyond traditional business metrics, we measure:
| Metric | What It Tells Us |
|---|---|
| Free Tier Active Projects | Are we genuinely accessible? |
| Developer Success Stories | Are our customers succeeding? |
| Contributor Participation | Is our community thriving? |
| Team Satisfaction | Are we a great place to work? |
| Community Impact | Are we giving back? |
Living Document
These values aren't just words—they're commitments. We revisit them regularly, measure ourselves against them, and hold each other accountable. When we fall short, we acknowledge it and improve.
This document defines who we are and who we aspire to be. Every product decision, every hire, every partnership should align with these principles.